Five Big Instagram Trends Businesses Must Know In 2020


As a popular social media platform, Instagram has been evolving with rapid changes. Consequently, the platform has put to bed even its strongest competitors. It’s worth saying that Instagram has broken up the identity of a mere photo-sharing app and become a vast marketplace for businesses to accomplish their business objectives.
Since social media and digital marketing tactics are getting renowned these days, you need to discover hell a lot of things to gain success in Instagram market. Instagram experts and recent research together demonstrate that competition is getting tougher with time, and one cannot look forward to beating their competitors solely with content posting and using relevant hashtags. 
Through Instagram rolling out new features, we can expect the following trends (given the article) to be introduced shortly. Overlooking these Instagram trends will throw you mile back in the race of perfect competitors who are struggling to bring their business to the top.
More Stories Than Feed Posts
Instagram Stories

 You might know that Instagram stories have turned out to be a marvelous feature, leaving Snapchat stories into dust. In 2020, stories are going to provide real-time fun to the users because posts are getting more curated and intentional.  Feed posts undoubtedly possess immortal identity, but we can’t deny from the fact that the story feature is cool yet effective means to bring more engagement on your profile. Before updating a story, check out the leading stories and extract some ideas to frame out the best Instagram stories for your business.
The Trend of Instagram Shop

Let's throwback into the scenario when your customers want to buy your product through Instagram, they have to undergo a lengthy procedure. At first, they had to search for your ads, visit the website link given there and then view details to proceed further. Fortunately, the same is not going to happen in 2020. Now, people can shop directly for your product on Instagram, which will turn them into your follower or genuine customer sooner or later. Instagram Shoppable posts help them out in this process.
Making Full Use of Instagram Growth Tools
Instagram Tools

 Regardless of the social media tactics you employ, the real players are those who leverage the benefits of Instagram growth tools. Several reliable tools are there that helps you to gain more followers, automate Instagram activities, and generate other ways to flourish your business. 
An ideal tool lets you connect with real followers who are more likely to be interested in your offers. Having fewer followers (but genuine) is far better than collecting the bulk of followers who ain't interested in your brand or products. For a better selection, test the efficiency of the tool during the free trial session provided by most of the companies.
The Era of Shoppable Influencers
Instagram Trends

 It’s no longer a secret that Influencers are an inevitable part of the Instagram planet.  Even successful brands are turning their routes towards them. Considering the situation, we reckon that the trend of Instagram influencers will stay in the upcoming year. 
Instagram recently announced to introduce Shoppable alternatives for the influencers. Users tend to trust influencers more than a newbie brand, and when a product promoted by followers-flooded accounts, it ultimately inbuilt trust among the customers.  Right now, the feature is available to a few selected brands but is likely to be accessible for all in the coming future.
Advertising on The Explore Page
Explore Page Ads

 Instagram is all set to skyrocket its engagement in 2020, thus started expanding the ads program. Apart from the stories and feed post ads, explore page ads can also do miracles for your business. Every user visits their explore page at least once a day to check out what's going on there. When your ads displayed on the explore tab, your brand can appeal to a broader audience who might not even be heard about the brand before. A new brand can't generate honest leads immediately, but they get the expected outcome eventually.
Conclusion
This list of trends is definitely not the end, and you need to stay tuned with time-to-time updates. Remember, these trends can make or break your Instagram marketing strategies, which depends wholly on the way you use them. So, implement them carefully to make the best out of your Instagram marketing.

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