How to use Facebook Ads Manager in 2019 to create effective ads
We all are familiar with the fact that Facebook is one of the most important and powerful marketing tools. After all, millions of people use this platform for advertising their brand or business. It not only provides a great marketing/advertising platform but you can even get a large variety of audiences as well. Almost 1.47 billion people are active on Facebook on a daily basis. So, if you will use this platform for advertising in the right manner then you can surely create successful ads.
Whether you are new to Facebook for business or want to add something different or unique to your existing marketing strategy, it is always important to use unique ways and methods to create an ad. But the first most step for advertising on Facebook is to know the correct use of Facebook ads manager. Because after you have completed with the ad manager, then only you can proceed with creating successful ads on Facebook.
Now, what actually Facebook ads manager is?
Basically, it is an ad management tool which is used to edit, analyze and make paid promotional ad campaigns. It is really helpful for those people who want to advertise their business or brand in the right manner and in an affordable budget as well.
And particularly there are only two ways to use ad manager, and they are:
Quick Creation – It allows you to choose your Facebook ad setting and names for your ads, Ad sets, and campaigns as well in one window.
Guided Creation – Well, it operates a step-by-step guide for beginners to entirely create new Facebook ad campaigns.
How to use Facebook Ads manager?
Facebook has always surprised its users by introducing new features to make their advertising experience much better. And so, given below are some of the tips or you can also say steps which can help you a lot to know how to use ad manager.
Set up a business manager account
If you want to start with advertising on Facebook, then, first of all, you will have to create a business manager account. With the help of it, you can access all your different pages, ads and allow access for people to manage your accounts. It is super easy to create and beneficial as well.
Set your budget
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| Facebook Ads manager |
The second most important thing that you will have to do to is to set your budget. Well, Facebook not only provides you with a large variety of audience but it also offers you to select the cost according to your desired budget. And basically, there are two ways to allow all your media spend, and they are:
- Daily Media Spend.
- Life Time Media Spend.
Decide your objective
Without having any kind of objective or goal in your mind you can’t proceed further with advertising. So, set an objective and then start advertising on Facebook. Once you are clear with your goal, then you can easily create successful ads.
Figure out your audience
The capability of audience targeting on Facebook is just like its bread and butter. With so much of analytical information conquered by the users across the world, it is quite possible to know your preferred audience. Given below are some of the things that you can look for while targeting your audience:
- Location.
- Age.
- Gender.
- Language.
- Education.
- Interests.
- Net worth.
With a thousand number of users on Facebook today, you will find a very few platforms for advertising your business online. Read out the article carefully to get all the detailed information about the use of ads manager so that you can create amazing and effective Facebook ads.
